Client
Tresca
Deliverables
Custom e-commerce, UX, UI design, Web build
Project
Tresca Bikes
Engineering, on screen
A passion for sleek design and outstanding engineering weaves through every aspect of Tresca, even the name, which comes from the engineer Henri Tresca, whose failure criterion was used during the design phase.
An ordinary shop template was never going to carry that. Back in 2016 I built something that would not become commonplace for years: a buying experience closer to standing in the shop, where each part of the frame could be picked out and explained without a wall of text or a fight with the interface.
A sleek online presence that illustrates the high-end design of Tresca bikes, and gives customers everything they need to make a decision.
