The hard part is usually deciding what to build.
Most of the difficulty in a project happens before anyone writes code. What is genuinely possible, what it will cost to run, and which half of the idea can wait until later. Get that wrong and the build is expensive no matter who does it.
So every job starts by working that out, and the person who works it out is the person who then builds it. That tends to produce shorter plans and fewer surprises than a document handed to someone else to implement.
AI
Best for teams who have seen a demo work and now need it to survive real users.
Demos are straightforward. The difficulty is everything after: the edge cases, the cost per call, and the moment a model returns something nobody planned for.
- Feasibility and architecture
- What a model can and cannot do for your case, and what it costs to run
- LLM workflows and agents
- Built to fail predictably rather than impressively
- Integration with what you already run
- The CRM, the booking system, the warehouse
- Evaluation and guardrails
- So you find out when it stops working
Web
Best for a new site that has to hold up, or an existing one that has grown awkward with age.
Either taken from planning through to launch, then looked after once it is live. No team to brief and no account layer to pay for.
- Technical planning
- What to build, what to leave alone, and what it will cost
- Build in Nuxt, Vue or WordPress
- On a staging site you can watch from the first week
- Performance and accessibility
- Core Web Vitals, tested on real devices and real connections
- Maintenance and support
- That carries on past handover
Shopify and e-commerce
Best for stores outgrowing their theme, their platform, or both.
Migrations, custom storefronts, and the awkward integrations that come with selling things properly.
- Migration planning and audit
- What moves, what breaks, and what is worth rebuilding on the way
- Storefronts and custom themes
- Built to your designer’s Figma
- Headless commerce and custom checkouts
- For when the theme layer runs out of road
- Apps and integrations
- Stock, fulfilment, subscriptions and payments
Not sure which of these it is? Describe it and I will tell you.