Novi Restaurant

Novi had outgrown its previous identity. The place had become something far more ambitious, a three-storey venue running from daytime brunch through to late-night cocktails, and the brand had not kept up. The job was to tighten it, make it consistent, and give it somewhere to grow into.

I worked up the identity, then designed and built the site around it: video-first content, and a structure loose enough to cope with menus that changed every week and a kitchen that never quite stood still.