MTV Staying Alive

I have delivered a number of projects with MTV over the years, but the standout was a multisite build with deep video integration and interactive elements that let audiences engage directly with characters from the series and leave comments. During the pandemic the platform was extended to carry live support and real-time conversation around sexual health questions.

Working inside MTV’s strict brand guidelines, the aim was to use the video and imagery their team had captured to tell the stories of people whose lives have been shaped by MTV SAF’s work, keeping the bold blocks of colour MTV are known for and pairing them with hard-hitting, honest statements.